Goals and Objectives in Authoring an eBook

It is ESSENTIAL to set goals, objectives, targets, expected outcomes? throughout the eBook authoring process. The positive consequences of completing tasks that accomplish the goals you have set is the motivation to keep moving forward.For ease of communication the term 'goals' shall be used to represent all of the synonyms associated with the word.

Big Picture Goals

You must have a general overall goal which is to write and publish your own eBook. This is the BIG PICTURE goal. You need to see yourself weeks or months from now as a published author collecting "passive income" for your efforts. Passive income is income generated forever after you have completed the initial eBook writing.

Updates are recommended but not essential. If you choose to provide your eBook for free you will still receive passive results through your ongoing contribution to someone's successful use of your work. Better still, you could see yourself writing another eBook.

Views 228 Comment (17)

Thank-You Notes: Your Thoughtfulness will be Rewarded

1
[-] [+]

Submitted Saturday, February 10, 2007

I get asked these questions over and over: "Should I send separate thank-you notes to everyone who interviewed me? Can I just send one thank-you note to the hiring manager and ask him/her to thank others involved in the process?"

The answers are yes and no, respectively.

Send a separate thank-you note to everyone who interviewed you, whether it was an informal pre-interview phone call, an interview lunch meeting, or the final formal interview after a lengthy process.

Don't be stingy with your thank yous!

It's an easy thing to do, it will only take a few minutesand it will make the recipients feel good about you!

Why wouldn't you jump at the chance to do that?

You can make your thank-you notes relatively short. They can be sent via snail-mail or email.

(There are differing opinions on which is best. I prefer the now "special" touch of a real letter over the routine method of email; others think email is best because it's faster. Just remember that what you say is more important than how you send it.)

Views 222 Comment (0)

Job Interviews and The Secret of Selling Yourself

0
[-] [+]

Submitted Saturday, February 10, 2007

A very effective and persuasive tactic when selling something is to promote its benefits as well as its features.

Very simply, features are what something has; benefits are what those features do for you.

For example, if you're selling your used Oldsmobile, one of the features you might mention is its large trunk.

If you focus only on the feature, you'll say, "This car has a large trunk." (Yawn) But if you promote that feature with its benefit, you could say, "The trunk is huge. You can get three suitcases and your golf bag in there for a trip to Disneyland and still have plenty of room for all the souvenirs you'll want to bring home!" See how that makes a more powerful impression?

The potential buyer can visualize how this car with its large trunk can make packing for his next trip much easier. Use the same tactic for each feature of the car, and (Ka-ching!) you have a much quicker sale.

When you're preparing your resume or answering questions during an interview, you're selling yourself, so use that same tactic: sell your benefits along with your features! Here's how:

Views 261 Comment (3)

1-2-3 Sort

0
[-] [+]

Submitted Saturday, February 10, 2007

Article excerpted from the new book, "How to Do Space Age Work with a Stone Age Brain" by Eve Abbott

1 - 2 - 3-SORT!

Every time you start to clean up your office so you can work better instead of harder-that big backlog of information is just too overwhelming. Sorting can actually put you into a better working space in very short time!

The good news is you don't have to do it all at once. Use the first cut to trash, recycle, shred, and archive leaving just the items requiring Action on your part.

Now do the Action sort beginning with your desktop, desk drawers, then, wall mount shelves or cupboards at your desk. You'll have a clean Action zone to put these items back in better working order. Then, it's 1 - 2 - 3-SORT!

Sort and only sort-no reading a newsletter or making one quick call. Also, work for two hours or less, take a break, then, finish it off with another two hours at the most. Otherwise, our stone age brains overload and start putting things in the wrong place. There are three essential Action domains: 1) to Do 2) to Read 3) to File.

Views 418 Comment (155)

How One eBook Author Writes eBooks

0
[-] [+]

Submitted Saturday, February 10, 2007

How does this eBook writing process actually work for an individual? It is truly a unique experience for all of us. I will share with you some personal thoughts about my process.

The start of the process is the idea. That's never been a problem for me. I consider myself an "idea" man; a person who can brainstorm both real and fanciful ideas that I hope others will recognize as important and 'run with them'. I don't have the time or energy to pursue all the ideas myself nor would I want to. Most people have marvellous ideas for eBooks. We've all said to ourselves, "Some day I would like to write a book about _."

Assuming you have the idea for an eBook, what happens next? Ignoring the formatting and research and gathering of resources and all those myriad of other things you must physically do to write the eBook, what is the process really like? I keep an expandable file folder for ideas. My optimism says it must be expandable! I also keep small notepads or scraps of paper handy at all times to record my wonderful ideas! One thing I've learned is to put enough detail into these notes so they make sense several days, weeks or months later. Too often I've re-read my jottings only to find out they don't make any sense at all and I wonder why I even bothered to make a note in the first place. Or I frustrate myself because that gem of an idea is gone!

Views 223 Comment (110)